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Amul, which echoes Indianness like no other brand is one of the most successful Indian brands in the FMCG industry, that created India’s white revolution and made the country world’s largest producer of milk and milk products.Formed in 1946, it is a brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd.

Though it has been criticized on many occasions but it definitely stands out.But with time the brand has upgraded itself by adding new-age products and keeping up with its counterparts like Mother dairy, Danone, Paras, Verka etc.Amul’s diverse product range includes milk powders, milk, butter, ghee, cheese, dahi, yoghurt, buttermilk, chocolate, cream, ice cream , paneer, shrikhand, gulab jamuns, basundi, flavoured milk.It is very relatable, fun and conveys a strong message as well.Amul already had a winning content tool that its brand Amul Butter usage in print and outdoors, and at times on web, so it was not very difficult for the brand to take the content leap on Facebook.

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